While doing outreach and marketing yourself is vital for a notary when business gets slow, it’s simply not enough.
You can’t really wait until things slow down to decide it’s time to get started bringing in more clients. By that point, you’re already behind. Rather than let that happen, there are some specific ways you can market yourself on a consistent basis, so you keep your income as steady as possible.
By having a gameplan each and every month, and adjusting that plan as necessary when you see what works and what doesn’t, you notary business can achieve its highest level of success.
1) Reaching Out to Local Title Companies
Do the local title companies know about you? If not, why not? Make sure you have a good list, updated periodically, of the title companies in your local area. Decide how far you’re willing to travel to offer your notary services, and then get on the databases of all the companies in the area that could possibly use those services.
The more companies know about you and have your contact information, the higher the chances that you will have consistent work all the time. That can help you build your business, so you don’t see those dips in income during slower times of the year.
2) Touching Base with Companies That Haven’t Called You Recently
With that in mind, it’s clear that you need to keep working and expanding your business if you want to be successful. Keep track of the companies you work with, and how often they contact you.
If you haven’t been contacted recently, you need to reach out before too much time passes. There could be a specific reason they haven’t contacted you. If there is, you’ll want to find out what you can do to get them reaching out to you more frequently.
3) Spend Time Regularly Updating and Improving Your Listings
There are directories for notaries, just as there are for many other types of professionals. You want to be in those directories, but make sure you’re listed the right way.
Think about what you would want if you were hiring a notary. What would you look for? When you know what your clients need, you can offer them the things that matter. Your listing needs to have that information, so people who are looking for a notary know that you’re the right one for them. Some databases allow you to input more information than others, so it’s a good idea to have several variations of your information.
Make sure that all of your information is up to date in all databases, and that includes the correct spelling of your name and any company name you might use, your address and phone number, your email address, and your website. The more ways people have to contact you, and the more consistent you keep your presence across all directories, the easier it will be for you to avoid business dips, slow seasons, and waning times in your notary service. Marketing yourself is a full-time job, and should be treated that way as a big part of your business. By contacting Sunshine Signing today, you can get a notary that will give you prompt, courteous service and make sure your documents are correctly signed. That can give you peace of mind, as it’s important to use a notary you can trust. With the right notary and the ability for them to come to you, your individual or business needs can be met more easily, allowing you to get on with your day.
The more different types of signings you do, the better prepared you will be if there is a dip in the market. They say don’t put your eggs all in one basket, and it is true here. Adding diversity to your work helps to level out any changes in business in one sector.
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