Category: Marketing

Finding Your Niche

There is a saying that there is no such thing as bad publicity. When you try and find a niche for your business, should you consider popular sentiment when trying to find an edge?

We always advise finding a niche for your business, if possible. Even smaller ones can be profitable, as when you cater to a niche, word of mouth and positive press can both be force multipliers for the growth of your business.

While we definitely advise to go after a niche when it is hot, there are a couple of things you need to make sure of before you tackle the job.

For this article, we are going to assume there are two types of niches:

  • Mild, or politically neutral/safe.
  • Spicy, or controversial (even if you do not think it is).

So, a mild one would be opening a Cuban restaurant in an area with a lot of Cubans and no Cuban restaurants. A spicy one would be something that is currently in the news, or trending, that is surrounded by polarizing views.

Our Case Study

A new notary business has recently hit the news, over its niche. All the news we’ve seen has been positive and now they’ll get some from us, for whatever that is worth.

Momma B (Mobile) Notary opened recently in Wichita, Kansas, serving all, but focusing on the transgender market. Transgender rights have been expanding across the country, though it does remain a hot potato to many.

Does it Align with Your Core Values?

Finding Your Niche

For a lot of small businesses, the conversation on finding a niche starts and ends here. And we agree that this is the first question you should ask. If your company does not sound comfortable and confident concerning your niche, you probably are not going to do it well.

So, let’s take a look at Momma B.

The owner, Brenda Way is a transsexual who has been an activist in the community for years. She has raised money for things like clothing and body care supplies, as well as doctors and therapists visits.

Way said “one of my happiest moments” was when she helped about 25 people get their names legally changed along with the gender markers on their drivers’ licenses.

Wichita Eagle

That is 25 individuals that may have never chased their dream and notarized documents to follow through with their decision(s).

In other words, this niche is right up her alley. It is something she believes in, and something her company can speak on comfortably, confidently and with a level of authority.

So, Momma B is looking like a winner here.

How Do You Market to Your Niche?

First, find a reason they need marketing to. Are they under served? Has something recently changed? Is it an emerging or expanding market?

“Since (Gov. Laura Kelly helped) get the law changed in Kansas, trans people can now get their names and gender marker amended on their certificates of live birth. Part of that process is getting some papers notarized,” Way wrote.

Wichita Eagle

Momma B is capitalizing on a change in the law that leads to a new emerging market. And by getting out ahead of potential competitors, the business gains an advantage.

Beyond that, she found specific documents that can now be updated and notarized, and has positioned the business as the business you deal with in this niche.

But, Can She Expand Her Market?

Yes. Momma B plans to go mobile, performing signings across the area, many that seem to be for groups, so the business can perform multiple signings for the most people in the shortest amount of time.

Can She Spread the Word Without a Large Marketing Budget?

Yes, she can.

First of all, the publicity has helped to position Momma B as the groundbreaker in the niche. Solid press that reaches across the country is invaluable. So many small businesses never have this happen, so to have these types of stories out when you open provides the kick start most businesses only dream of.

Beyond that, like we said with niche businesses, they can spread considerably by word of mouth.

Momma B has this covered as well. For now, the company will offer half price discount for notarizations for transgenders, if the person agrees to tell someone else about the service.

From a marketing viewpoint, Momma B is top notch. She found/devised:

  • the right niche
  • an emerging and growing market
  • a plan to reach the niche
  • first class publicity
  • a way to spread word of mouth
  • a way to operate to bring the company into profitability
  • a way to separate her business from her competitors.

Any Drawbacks?

We all have to understand we live in a highly divisive time. One where people readily put their mouth where it does not need to be. Hopefully that will change in the future, but we live in the present.

While Momma B’s has seen good press, there have also been a couple of comments sections we’ve seen that had to be disabled. And all of us have seen too many businesses derided, protested and boycotted for what most would consider trivial reasons.

But Mamma B has an advantage here as well. The core values are their niche. Their niche is the embodiment of their core values.

In the past week, we’ve seen the NBA exposed for not really caring about their core values. And they have taken a beating for it.

Because when your core values are not something you truly believe in, eventually you will be exposed.

Every mobile notary that wants to see an excellent example of branding and marketing their business should study Momma B.

As of this writing, the Momma B website is not yet finished. We will provide a link when it is ready.

Sunshine Signing Service

Your Nationwide Notary Signing Service

Increase your efficiency and bottom line with Sunshine’s Mobile Notary Services and Online Notary Services. Sunshine is always there when you need us.

Or Call us at (727) 817-0000

Low Tech Marketing and High Tech Digital Marketing

High tech marketing is all the rage nowadays, for a lot of good reason. But, does that mean we should abandon low tech marketing? Are things like Business Cards still worth the effort?

High Tech Marketing

Recent years have given us many new avenues to market our business. From websites to social media, to optimization and automated marketing, the choices before us are more diverse than ever before.

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Finding New Opportunities for Your Mobile Notary Business

As involved business owners we are always thinking of ways to both protect and expand our business

What too many of us learn the hard way, is that relying one specific revenue stream or one specific client, can come back to bite you in the rear.  A big client is a big score, but what happens if you lose their business, whatever the reason?

If you don’t have enough other clients, it definitely stings.

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Four Ways Notaries Can Avoid a Dip in Business

While doing outreach and marketing yourself is vital for a notary when business gets slow, it’s simply not enough.

You can’t really wait until things slow down to decide it’s time to get started bringing in more clients. By that point, you’re already behind. Rather than let that happen, there are some specific ways you can market yourself on a consistent basis, so you keep your income as steady as possible.

By having a gameplan each and every month, and adjusting that plan as necessary when you see what works and what doesn’t, you notary business can achieve its highest level of success.

1) Reaching Out to Local Title Companies

Do the local title companies know about you? If not, why not? Make sure you have a good list, updated periodically, of the title companies in your local area. Decide how far you’re willing to travel to offer your notary services, and then get on the databases of all the companies in the area that could possibly use those services.

The more companies know about you and have your contact information, the higher the chances that you will have consistent work all the time. That can help you build your business, so you don’t see those dips in income during slower times of the year.

2) Touching Base with Companies That Haven’t Called You Recently

Full-time notaries can earn $36,000 per year or more, and part-time notaries often earn between $10,000 and $15,000 per year, on average, though their are ways to make more money.

With that in mind, it’s clear that you need to keep working and expanding your business if you want to be successful. Keep track of the companies you work with, and how often they contact you.

If you haven’t been contacted recently, you need to reach out before too much time passes. There could be a specific reason they haven’t contacted you. If there is, you’ll want to find out what you can do to get them reaching out to you more frequently.

Four Ways Notaries Can Avoid a Dip in Business

3) Spend Time Regularly Updating and Improving Your Listings

There are directories for notaries, just as there are for many other types of professionals. You want to be in those directories, but make sure you’re listed the right way.

Think about what you would want if you were hiring a notary. What would you look for? When you know what your clients need, you can offer them the things that matter. Your listing needs to have that information, so people who are looking for a notary know that you’re the right one for them. Some databases allow you to input more information than others, so it’s a good idea to have several variations of your information.

Make sure that all of your information is up to date in all databases, and that includes the correct spelling of your name and any company name you might use, your address and phone number, your email address, and your website. The more ways people have to contact you, and the more consistent you keep your presence across all directories, the easier it will be for you to avoid business dips, slow seasons, and waning times in your notary service. Marketing yourself is a full-time job, and should be treated that way as a big part of your business. By contacting Sunshine Signing today, you can get a notary that will give you prompt, courteous service and make sure your documents are correctly signed. That can give you peace of mind, as it’s important to use a notary you can trust. With the right notary and the ability for them to come to you, your individual or business needs can be met more easily, allowing you to get on with your day.

4) Diversify

The more different types of signings you do, the better prepared you will be if there is a dip in the market. They say don’t put your eggs all in one basket, and it is true here. Adding diversity to your work helps to level out any changes in business in one sector.

Sunshine Signing Service

Your Nationwide Notary Signing Service

Increase your efficiency and bottom line with Sunshine’s Mobile Notary Services and Online Notary Services. Sunshine is always there when you need us.

Or Call us at (727) 817-0000

How to Set Yourself Apart as a Mobile Notary

Like banking and related fields, notarizing documents is generally a Monday through Friday, 9 to 5 type of job. If you are not at the bank during those hours, whatever you need notarized will simply have to wait.

That can be very problematic for people who need something notarized on the weekend or after hours on a weekday. Fortunately, there are options beginning to appear that will forever change the notary business. With a mobile notary signing service, for example, you can have documents notarized anytime, anywhere, on a 24/7/365 basis. But, most people do not know about mobile notaries, and getting the word out is important.

If you really want to succeed as a mobile notary, there are some specific things you can do to build your business.

Get Certified to Help People Recognize Your Skills

The National Notary Association offers certification options. These are not required for a notary, but they can set you apart from the pack.

Being certified may also help increase your business, because it indicates that you are actually able to do the job you are offering. You would not have the certification without passing requirements for a governing body, which can put people’s minds at ease when they are considering hiring you for their notary needs.

Make sure you prominently display your certification on your website, so people will notice you have attained it. If you do not have a website, a service like Google My Business is probably straight up your alley, as it is easy and free. You should have a listing there no matter what, even if you do not use their website builder.

How to Set Yourself Apart as a Mobile Notary

Reach Out to Title and Real Estate Companies

If you create relationships with title and real estate companies that have regular needs for signings, you can increase the level of business you do. Most of these signings will be on a 9 to 5, Monday through Friday basis, but that is not a bad thing. It simply gives you more business and frees up your weekends and evenings to work with other clients.

As a mobile notary, you can go anywhere at any time, so traveling to title companies and real estate companies around the area can be a great way to create consistent work.

Always Answer Your Phone, or Call Back Promptly

If you are not going to answer your phone or call people back quickly (for example, if you are in the middle of a signing and cannot answer at that moment), you may not get far as a mobile notary. People will be calling you because they need your services at that particular moment in time, or because they need information about your services quickly.

When they do not get a response, they may decide that they are just going to move on and look for someone else. While it is possible they will not find another mobile notary to help them, it is also possible that they will work something out that does not involve you. If you call back hours later, it could be far too late to get their business, so make a fast response a continued priority.

Be Ready for Those 3 a.m. Phone Calls

Providing service after hours and on the weekends is one of the main ways a mobile notary can be successful.  We know even the thought of being a 24 hour notary is rough, but even if you are not sure why someone would need anything notarized at 3 a.m. on a Saturday, you should still be available.

That can be difficult, and the on-call life can be stressful, but the odds are low that you will get many of these types of phone calls. Regular business hours, early evenings, and weekend afternoons will likely be much more typical.

Still, being prepared for any eventuality can make all the difference when it comes to success and setting yourself apart as a mobile notary.

Sunshine Signing Service

Your Nationwide Notary Signing Service

Increase your efficiency and bottom line with Sunshine’s Mobile Notary Services and Online Notary Services. Sunshine is always there when you need us.

Or Call us at (727) 817-0000

6 Notary Errors to Beware as They Can Lose You Clients

Notaries offer clients the convenience of having a professional notary travel to them or meet them in virtual space. While clients greatly appreciate this level of convenience and flexibility, they still will lose faith if critical notary errors are made.

When this happens, it is likely that the notary will lose their client.

Here are 6 mobile notary errors you need to avoid in order to retain the majority of your clients. And don’t forget our other article on notary mistakes, which this article builds on.

Some notaries prepare for every signing as a hard signing, so they get their preparation checklist filled out for every notarization.

6 Mobile Notary Errors to Beware

Scheduling Mistakes

Few mistakes doom a mobile notary quite like making a scheduling error. Whether the mistake is showing up too early, late, or missing a scheduled appointment entirely, this is a mistake you cannot afford to make.

After all, much of the appeal of a mobile notary is that their professional service revolves around the client’s schedule and needs. When that schedule is violated, expect a client to look elsewhere for their notary needs.

Beware these 6 Mobile Notary Errors

Being Overly Opinionated

A mobile notary has one job function above all else. Namely, the job is to have the qualifications, credentials, and equipment needed to legally function as a client’s notary public.

Please avoid this most heinous of notary errors, and avoid putting your nose into the client’s business. Don’t have strong opinions on matters that do not concern you. A common example is giving a strong opinion on a loan. For example, if the notary looked at a loan’s interest rate and mentioned that the interest rate was too high, expect a client to get annoyed.

As a mobile notary, you cannot know the signer’s credit rating and financial specifics. Those terms may have been the best rate they could receive. Regardless, keep the strong opinions to yourself and don’t make one of these notary errors.

Failing to Follow Instructions

Failing to follow instructions leads to trouble in many client-based professions, and the same holds true for mobile notaries. Ignoring important instructions may lead to missing important deadlines that prevent a loan from being properly funded on time. When the blame on such matters is traced back to a notary who did not do as they were instructed, a client is probably going to find a notary who will follow instructions.  This is one of the notary errors that will lose you clients quickly.

Lack of Professionalism

Mobile notaries who fail to dress the part or speak professionally will give clients reasons to doubt their choice in notary.

A suit and tie may be overkill, but simply dressing professionally, demonstrating good hygiene and being well spoken will do wonders for a mobile notary’s reputation. And, when the alternative is losing clients, behaving professionally and looking the part is the clearly correct path for a mobile notary to take.

Poor Social Media Behavior

In today’s online world and socially driven era, businesses and professionals must also ensure they appear professional in their online interactions. Rude and insulting online interactions will lead to a potential client looking for a different notary. There is no reason to sabotage your professional prospects when searching for clients because of hostile discussions on platforms like Twitter and LinkedIn.


Finally, you may think that having a healthy book of business is a good thing, and in most cases, it is. However, notaries must pay close attention to their appointments to avoid notary errors. Cutting appointment times too close can lead to late appearances and last-minute cancellations.

Before long, you may find your big book of business became much smaller, because you did not space out your appointments accordingly. Be smart with your scheduling and give yourself the time and flexibility needed to provide punctual and professional notary services to all clients.

Sunshine Signing Service

Your Nationwide Notary Signing Service

Increase your efficiency and bottom line with Sunshine’s Mobile Notary Services and Online Notary Services. Sunshine is always there when you need us.

Or Call us at (727) 817-0000

7 Cold Calling Tips for Mobile Notaries

Cold calling is a sales and marketing technique that is often avoided because many people are uncomfortable picking up a phone and making calls. We have found much success with this tactic and even included Cold Calling in our list of ways mobile notaries can earn more business. When done correctly and consistently cold calling is very effective at helping mobile notaries find business. Here are our 6 tips for you can improve your cold calls.

Set a goal

Set a goal for the overall objective of your cold calling campaigns such as getting added to the list of notaries for Title Companies and Signing Services. Setting a goal will give you structure and allow you to evaluate the performance of the campaign.

Have a Script

It is hard to ad-lib on the spot, especially when you are trying to get new business. It gets easier as you gain experience, but you still need to make sure you hit the big spots.

Having a script gives you something to stick to. Someway to explain your services succinctly and effectively. You may sound a little robotic at first, if you are nervous, but you will get over that very quickly.

Having a script seems simple, but it can be an important part of your marketing plan.

Cold Calling Tips for Mobile Notaries

Have a Plan

Before you pick up the phone, make a plan that will lead you to your main goal. That may include smaller goals for each phone call such as finding the name of the person you want to talk to. When you plan make sure you consider the following:

  • Use research and past success to create a list of companies to call to add to your call list. Look for areas where you have established accounts that you can use as referrals.
  • Plan what you are going to say if you get sent to voicemail. Your message for a voicemail should be just as polished and focused as your main message. Good voicemails spark interest.
  • You should also plan what time of day to make your calls. Test different times of day and see when you have more success.

Don’t Talk Too Much

Once you have met the goal of that call be careful not to oversell yourself. Be comfortable sticking to your plan. Once you get your “ask” don’t worry about pushing for another in this call, your plan is already taking care of the next ask.

Know Your Value Propositions

Are you available for notary services 24/7? Do you speak another language? Do you have expertise in a certain market? All of these are examples of what some of your value propositions may be. Make sure you have your value propositions ready to answer questions are likely to receive from the companies you are calling. Through your research, you will know which of your value propositions align with the companies you are calling.

Watch Your Tone of Voice

The more you make cold calls, the more you will be yourself. In the beginning, it is good to be aware of the tone of your voice. You don’t want to seem shy or too pushy. You want to be affable and business like. You know your value propositions and their needs. Your voice should mirror the confidence that you are helping them fill one of their needs.

Keep Records

Of course, you are going to record the leads you find but don’t forget to keep track of all the valuable info you are learning. Note the time of your calls and the days of the week and see if any patterns emerge that will help you with future planning. Keeping records can help you improve the efficiency of your cold calling campaign.

Staying consistent with your cold calling plan. Focus on building relationships and providing value. Your success as a mobile notary depends greatly on people trusting you and relying on you. Your cold calls should promote that same brand of reliability and comfort.

Sunshine Signing Service

Your Nationwide Notary Signing Service

Increase your efficiency and bottom line with Sunshine’s Mobile Notary Services and Online Notary Services. Sunshine is always there when you need us.

Or Call us at (727) 817-0000

Top 6 Smart Phone Apps for Mobile Notaries in 2016

Being a mobile notary means you are constantly on the go. Keeping yourself organized and making sure you have all the information and resources you will need is imperative to being successful.

There are many tools that you can use to help you in your career as a mobile notary. If you don’t have a smart phone you should consider getting one. Some might even consider not having one a big mistake. It will allow you to download apps that are a small fee or even free.  

Below are just a few apps that you might want to look into to see how they can help you be the best mobile notary possible. Then go off and get yourself listed on some review websites.

Here are the Top 6 Smart Phone Apps You Need in 2016:

1. Google Calendar

Google Calendar App

Having a calendar app can be a great way to make sure you don’t miss an appointment. You can set up reminders and send calendar invites to your clients reminding them of your appointment. The google calendar app integrates seamlessly with Gmail, Drive, Contacts, Sites and Hangouts so you always know what’s next.

2. Magical Miles

Magical Miles App

When it comes time to do you taxes you will be glad you used an app like Magical Miles. There’s no need to remember to track your drives, because Magical Miles senses when you’re driving and does it for you. Automatically calculated trip distances and deductions based on your actual routes driven. Effortlessly export your logs as a spreadsheet to share with your accountant, your boss, or the IRS. Easily enter expenses, log notes, and classify drives by purpose and vehicle. Quickly swipe to delete personal, non-deductible drives, or classify them as non-deductible to keep track of them.

3. Google Keep

Google Keep App

Forgetting to take something to a signing can be embarrassing and upset the client. It could also cause an important deadline to be missed. Google Keep is a great app that allows you to add items with a check box so you can add items and them mark them off as you have gathered them up.

4. Fedex Mobile Solutions

Fedex App

After a signing the majority of documents need to be shipped back to their origin.

With Fedex mobile solutions, you can find FedEx locations, track and schedule deliveries, and more-even when you’re on the go.

5. Square

Square App

The days of having to mail the client an invoice and then waiting to get a check in the mail are long gone. There are many digital ways for the client to pay for your services.

Having a secure and convenient way for the client to pay you is possible with Square. They offer a magstripe reader that plugs into your smart phone allowing you to swipe credit cards anywhere. Fast setup, no commitments.

Send receipts via email or text message, or connect a receipt printer to a tablet. Personalize your signature screen and receipts with a logo and cover photo. All major credits are accepted.

6. Google Docs

Google Docs App

Most likely you are already using this one, Google Docs. But, just in case you aren’t it is also a great tool. You can create a document on your desktop or laptop and it will also be available on your smartphone. Changes and revisions are saved and can be accessed from any device.

Being a mobile notary can be a fun and exciting career, meeting new people and visiting different locations. Utilizing the apps will help you be efficient and successful. Clients will recognize your professionalism and hopefully become repeat customers and refer your services.

Sunshine Signing Service

Your Nationwide Notary Signing Service

Increase your efficiency and bottom line with Sunshine’s Mobile Notary Services and Online Notary Services. Sunshine is always there when you need us.

Or Call us at (727) 817-0000

How Well Do You Market Yourself as a Mobile Notary?

Mobile notaries compete in a crowded market and can feel that there is not much to differentiate one notary from another. Do not fall into this trap! The truth is that there are many factors that distinguish you from your competition. Defining and then promoting your differences is marketing. Here are some tips that will help you refine, or heaven forbid, establish your marketing plan.

Define Your Geographical Market for Marketing

Your business plan should already have a defined geographic area in which you work. You know that if you travel outside of the defined area that the job will not pay enough to cover the costs and time of travel. Your marketing plan needs to match your business plan. Are you spending your marketing budget outside of that area? If the answer is yes, you are wasting money advertising in an area where your product is never going to be available.

Geographic marketing boundaries are easy to define on most social media advertising platforms. Even cable advertising has broken their markets into geographically aligned models. Make sure all of your campaigns are covering the same territory you will be serving.

Highlight Your Skills and Experience

What skills do you have that your competitor may not have? Ask yourself some simple questions that will help you define your skills. Do you speak another language? Do you have a background in law or real estate? Are your customer’s satisfied with your service? How many customers have you served? Identifying the answers to these questions helps you distinguish yourself from your competitors. Give your potential clients a better idea of what they are getting when they hire you.

How Well Do You Market Yourself as a Mobile Notary?

Establish Expertise in a Market

Social media is a great platform to help you establish yourself as a professional. When you get away from only sending social messages that ask for business and start sharing valuable information you become an expert in your field.

Look to establish yourself in a niche market. Did the review of your skills and experience show any strengths in a particular vertical? If you have real estate experience, make sure you are marketing yourself as an expert for signings at property closings. Brand leaders are at the top because they are successful in positioning themselves as the best.

Be Seen

Every business owner wants their product and services to be seen. After you have defined your product and the market with which it will serve you are ready to promote. You have many methods to choose from both traditionally and digitally.

Join the social platforms you have time to actually engage with. Make sure you are listed on the appropriate websites for your services that cover the correct geographical area. Run ads both traditionally and digitally that fit your strengths and professional background. Don’t forget the power of personal networking in local civic and professional groups.


Setting up a system to track your marketing efforts is one of the most important parts of your marketing plan regardless of which methods you use to promote your business. You need to collect the data to know what is working and what needs to be altered or removed from your marketing plan. Once a quarter you can look back on the data that you have collected and see what campaigns are working for you. Look for ways to duplicate campaigns that have brought you success and make changes to those that are under performing.

The Results

You started this article as a Mobile Notary in Florida. By now you should see that what you really are is a Spanish Speaking Mobile Notary with over 500 real estate signings in Miami-Dade County. Marketing your brand will make you more successful as a mobile notary.

Sunshine Signing Service

Your Nationwide Notary Signing Service

Increase your efficiency and bottom line with Sunshine’s Mobile Notary Services and Online Notary Services. Sunshine is always there when you need us.

Or Call us at (727) 817-0000

Mobile Notary: Top 4 Iphone Apps

I have compiled a list of the Top 4 IPhone Apps for a Mobile Notary With today’s technology and the capabilities that are available in just the palm of your hand, there are many applications for the Apple Iphone that can help a Mobile Notary out on a daily basis. These apps can help keep cost down and increase productivity.  After you grab them, see what review websites you need to be on.

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